Content creation today has become a massively growing and competitive industry, where every other person feels he is an influencer, but only a few become impactful ones.
A closer look around will let people know how things have drastically changed across different sectors of the world. These changes predominantly started taking place after the pandemic, when most of things went digital. Even those industries that highly relied on physical presence had to choose the online way to continue growing their businesses. However, this proved to be a blessing in disguise for many, as it opened doors for people to create careers as content creators and become influencers in their chosen niches. Andrea Vetrano is one of these highly successful content creators, but he started making it much before the pandemic, and now he is only “game” for the digital world.
This passionate guy, who since 2017 started exploring Instagram, grew his presence gradually, and got contacted by luxurious hotels and properties for a free stay in exchange for social media exposure today, has become one of the most significant names when it comes to luxury travel content and marketing. Creating his own personal brand during these years was definitely not a cakewalk for him, but through trials and errors, he did find his path and stayed consistent on the same.
Andrea Vetrano says that he learned a few surprising things in creating a business, including networking, sourcing potential leads, drafting proposals, and regularly promoting oneself, understanding that all this was a part of the game. Building a client base is an ongoing activity, he says, if content creators want to be sustainable and not find themselves without paid work for long stretches of time. These are a few things he learned along the process. He believes that every day comes along with new experiences and learnings that he makes sure to implement in his work daily.
Creating his own personal brand was arduous, but ask Andrea Vetrano (@andreavetrano) if it was all worth it, and he says, “A big Yes.”